Bully Management × Menace Monroe

Menace

Monroe

BALTIMORE, MD · 2026 · CONFIDENTIAL PROPOSAL

90-day growth + management proposal

Music built the story. Business builds the future.

Menace Monroe × Bully Management

You don't need somebody telling you how to rap.

You need somebody building the machine around what you're already doing.

ALREADY IN PLACE

The music
The identity
The story
The catalog

The audience
The credibility
A real company: Trap & Rob
Baltimore

the job: turn all of it into leverage

Audience growthOwned fanbaseShowsFeaturesBrand dealsTrap & Rob growthRevenueIndustry leverage

Bully Management × Menace Monroe

90-day growth + management proposal

The mission

Build the machine around the talent.

Build, manage and elevate Menace Monroe and Trap & Rob into profitable, long-term brands.

Strategy

Marketing

Creative execution

Business development

Audience ownership

Consistent execution

Discipline creates freedom.

Bully Management × Menace Monroe

90-day growth + management proposal

Revenue

Leverage

Opportunities

Ownership

Independence

Legacy

The vision

A sustainable ecosystem.

The vision is bigger than streams. Music, apparel, culture and community, built to pay each other back.

Culture builds brands. Brands build freedom.

Baltimore. Day one.

Bully Management × Menace Monroe

90-day growth + management proposal

Two brands. One engine.

Menace creates the attention, the culture and the story. That audience becomes owned data. Owned data becomes Trap & Rob customers. Revenue and data flow back into the music, the content, the marketing and the collaborations.

it's a flywheel. round and round →

EVERY TURN COMPOUNDS THE LAST ONE

THE ENGINE

Menace Monroe

Music · Content · Shows
Culture · Attention

Owned audience

Email · SMS · ZIP
Fan behavior · Retargeting

Trap & Rob

Apparel · Commerce · Drops
Streetwear · Community

Revenue + data

Cash flow · Brand deals
Customer data · Reinvested

Bully Management × Menace Monroe

90-day growth + management proposal

90 days. Three phases.

FOUNDATION → MOMENTUM → SCALE → DECIDE

DAY 1

DAY 30

DAY 60

DAY 90

01

Foundation

DAYS 1–30

Audit every platform
Baseline every metric
Organize account access
Review distributor, publishing and splits
Select the 5–8 strongest records
Build the content test matrix
Build the EPK
Set up the CRM
Review Trap & Rob operations

02

Momentum

DAYS 31–60

Scale the winning content
Paid media behind proven creative
Retargeting
Build the owned fan database
Local Baltimore saturation
Creator, DJ and podcast outreach
Promoter outreach
Brand-deal media kit and target list
Trap & Rob drop preparation

03

Scale

DAYS 61–90

Shows
Features
Brand deals and partnerships
Collaborations
Trap & Rob launch and scale
Revenue tracking
Package the numbers into leverage
Decide on the long-term partnership

Bully Management × Menace Monroe

90-day growth + management proposal

ONE RECORD → A 30–45 DAY CONTENT UNIVERSE

One song =

20+

pieces of content.

not: song → cover art → link → next song

1

Take the 5–8 strongest records

Real catalog, not the next single. Every record becomes a campaign.

2

Build 5–10 short-form concepts per record

Performance, story, studio, Baltimore, lifestyle, reactions. Cut for Reels, Shorts, TikTok and YouTube.

3

Measure, then scale the winners

Watch time, shares, saves, comments, profile visits, follows and stream lift decide what gets money behind it.

Bully Management × Menace Monroe

90-day growth + management proposal

Followers are rented. The database is owned.

Fan card

BALTIMORE · EXAMPLE RECORD

FIRST NAME

Marcus

ZIP CODE

21217

EMAIL

marcus@—.com

MOBILE

(410) ···-····

SOURCE: IG REEL · MARKET: WEST BALTIMORE · LAST ACTION: PRESALE CLICK

Captured

Capture

First name
Email
Mobile
ZIP code

Store

Source
Market
Behavior and engagement
Purchase history

Activate

New releases and show announcements
Ticket presales
Merch drops and Trap & Rob launches
Exclusive content

ZIP codes = leverage for promoters, routing, pop-ups and local ads.

Bully Management × Menace Monroe

90-day growth + management proposal

Not merch. A company.

Trap & Rob

An independent streetwear and lifestyle company. It benefits from Menace's audience, and it has to be able to stand on its own: its own identity, its own P&L, its own customers, its own calendar.

GRAPHIC 001
HERO TEE

It has its own

IdentityP&LContent strategyCustomer listProduct calendarE-commerce analytics

We build

Focused dropsHero productsReal product photographyArtist + influencer seedingLocal creatorsPop-upsCollaborationsEmail / SMSAbandoned cartRetargetingRepeat buyers

We track

REVENUE · GROSS MARGIN · AOV · CAC · CONVERSION RATE
SELL-THROUGH · REPEAT PURCHASE RATE

Can someone want Trap & Rob without ever hearing a Menace Monroe song?

if yes → we're building a real company.

Bully Management × Menace Monroe

90-day growth + management proposal

The funnel.

Every piece of content has a job. Every job has a next step.

Awareness

Content, ads, PR, collaborations

Engagement

Views, shares, comments, saves

Follow

Social proof, profile visits

Capture

Email, SMS, ZIP. The moment a stranger becomes ours.

Conversion

Streams, merch, shows, features

Loyalty

Repeat buyers, repeat listeners, community

Strangers → fans → customers → community

Bully Management × Menace Monroe

90-day growth + management proposal

Build the network. Don't wait for one.

100+

Legitimate contacts
in the first 90 days

PLANNING TARGET · TRACKED IN THE CRM

Every contact gets a record, a relationship score, a last-touch date and a next action. Follow-up is a system, not a mood.

this is how you manufacture a network.

CRM RECORD · FIELDS

Contact

Organization

Phone

Email

Instagram

Relationship strength

Last contact

Next action

Opportunity stage

Bully Management × Menace Monroe

90-day growth + management proposal

Brand deals

Brands pay for attention. We package it.

Brands don't buy followers. They buy a measurable audience, a clear identity and a partner who delivers on time and reports back.

Deal types we build

Paid contentAppearancesProduct seedingAmbassador programsTrap & Rob × brand capsulesLicensingAffiliate / rev-share

Who we pitch first

Streetwear + sneakersSpirits + beverageGrooming + tattooFitnessAuto + detailingEnergy + gamingBaltimore businesses first

01

Prospect

02

Pitch

03

Negotiate

04

Deliver

05

Report

06

Renew

Media kit

MENACE MONROE · BALTIMORE · ISSUED MONTHLY

MONTHLY REACH

Populated Day 30

CORE MARKETS

ZIP-level fan data

AUDIENCE

Age · gender · city

ENGAGEMENT

Saves · shares · views

RATE CARD

Priced per deliverable

TRAP & ROB

Capsule + drop calendar

DELIVERABLES

Reels · stories · appearances

REPORTING

Reach · engagement · sales lift

AFTER EVERY DEAL: CONTENT PACKAGE + AUDIENCE REPORT TO THE BRAND

Real numbers only

every deal ships with a report.
reports become renewals.

Bully Management × Menace Monroe

90-day growth + management proposal

Diversity creates stability.

StreamingShowsFeaturesTrap & RobBrand dealsSponsorshipsYouTubeContentPublishingLicensingSyncAppearancesFuture ventures

Thirteen categories, not projections. Every one gets its own line in the ledger from Day 1, so we always know which stream is growing and which one needs work.

one income is a risk. thirteen is a company.

Bully Management × Menace Monroe

90-day growth + management proposal

The scoreboard.

Two brands, tracked separately, reported weekly. No numbers go on this board until the Day-1 baseline is captured. We don't present fake data.

Artist

14 KPIs

KPI

Day 1

Day 90

Spotify monthly listeners

—

Spotify followers

—

Streams

—

Saves

—

YouTube views

—

YouTube subscribers

—

Instagram reach

—

Instagram followers

—

TikTok views

—

TikTok followers

—

Owned fan contacts

—

Booking inquiries

—

Feature inquiries

—

Artist revenue

—

Trap & Rob

9 KPIs

KPI

Day 1

Day 90

Revenue

—

Gross margin

—

Average order value

—

Conversion rate

—

Customer acquisition cost

—

Email / SMS database

—

Repeat purchase rate

—

Best-selling SKU

—

Inventory sell-through

—

Business

7 KPIs

KPI

Day 1

Day 90

Industry contacts

—

Pipeline value

—

Follow-ups completed

—

Collaborations

—

Opportunities

—

Marketing spend

—

ROI

—

baseline day 1.
target day 90.
no excuses.

Bully Management × Menace Monroe

90-day growth + management proposal

Business first. Culture always.

+ Entrepreneurial experience

+ Marketing + advertising

+ Paid media

+ Content systems

+ CRM + fan data

+ Analytics

+ Business development

+ Sales + brand deals

+ Operations

+ Technology + automation

+ Hands-on execution

+ Long-term thinking

I don't have every industry connection yet. I know how to build businesses, market products, create systems, sell, run advertising, track data and manufacture momentum. Connections get easier when we have leverage.

The advantage isn't pretending we already know everybody. It's building enough leverage that people have a reason to answer.

no fake connections. real systems.

Bully Management × Menace Monroe

90-day growth + management proposal

The artistcreates.

Music

Performance

Artist identity

Creative and recording

Content participation

Relationships

Appearances

Cultural relevance

×

Managementcompounds.

Strategy

Operations

Marketing and paid media

Content system

Analytics and CRM

Fan capture

EPK and positioning

Business development

Trap & Rob infrastructure

Opportunity follow-up

Brand deals + monetization

Booking + features

Start with a 90-day trial partnership. If the numbers move and the working relationship is right, we formalize a long-term agreement with an entertainment attorney. Nothing gets locked before it's earned.

Bully Management × Menace Monroe

90-day growth + management proposal

Let'sbuild.

The first 7 days

1Agree on the 90-day trial structure.
2Grant platform and business access.
3Audit contracts, splits, publishing and revenue.
4Capture the Day-1 baseline metrics.

5Pick the first 5–8 records.
6Build the first content calendar.
7Build the outreach CRM.
8Begin execution.

You already have the music. Let's build the business around it.

Day 1 starts when you say go.

Bully Management × Menace Monroe

90-day growth + management proposal